Women urged to have cervical cancer screening 6/28/2012 7:16:14 AM
WOMEN in Swindon are being urged to come forward for cervical cancer screening, three years after the death of TV personality Jade Goody.
Jade died from the disease in 2009 aged just 27 and, following her diagnosis, there was a huge spike in women getting tested with more than 400,000 having cervical cancer smears.
But it was revealed last week that numbers are falling again as the so-called Jade Goody Effect wears off.
In Swindon, the primary care trust has been working hard to improve the uptake of cervical screening, and unlike elsewhere in the country, has seen a slight increase in the numbers coming forward.

More than three out of four women do attend for screening, but NHS Swindon would like to see more.
This week is Cervical Cancer Screening Week, and to help raise awareness, NHS Swindon is inviting people to make a pledge to encourage friends, sisters, daughters, aunt, or even themselves to make and attend that appointment.
Anyone who ignored their last screening invitation, can contact their GP and book an appointment.
Around 900 women die of cervical cancer in England each year, and many of those who develop it have not been screened regularly; not going for cervical screening is one of the biggest risk factors for developing cervical cancer.
All women between the ages of 25 and 64 are eligible for a free cervical screening test every three to five years.
Evidence shows that early detection and treatment can prevent around 75 per cent of cancers developing.
Frances Mayes, senior public health manager for NHS Swindon, said: “Cervical screening is such a good screening test because it helps to prevent you from getting cancer by identifying pre-cancerous changes to the cells in your cervix.
“Cervical cancer screening is not actually looking for cancer, it is preventing it.”
The majority of sexually active women will come into contact with high risk HPV types at some time in their life.
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